Burton Catalyst Conference, San Diego, CA – July 27, 2010 – Open Identity Exchange (OIX), the non-profit organization dedicated to building trust in the exchange of online identity credentials across public and private sectors, today announced the addition of AT&T as their newest Board member and plans to launch a new Telecom Data working group.

AT&T joins a distinguished group of digital identity thought leaders including Google, PayPal, Equifax, VeriSign, Verizon, and CA Technologies, that are dedicated to providing trusted digital identities. By joining the OIX – a leader in the rapidly emerging field of trusted transaction certification and standards – AT&T is demonstrating their strong commitment to trusted identities and consumer control of personal information as essential to the effectiveness of on-line transactions.

Identity is at the core of AT&T’s relationship with our customers,” said Kris Rinne, AT&T senior vice-president of architecture and planning.  “As a leading service provider, we are excited about participating in the OIX effort to establish an open identity trust framework as part of a broader digital identity ecosystem for a secure and privacy-enhancing Internet.

The new Telecom Data working group will develop a trust framework that will allow commerce providers, like retailers and etailers, to verify or obtain identity information without interfering in the relationship between the subscriber and the Telecom Service Provider.  It will provide a verification process and secure and controlled structure by which a telephone number may be used to access identification information to conduct commerce while holding private subscriber data “in trust”.

AT&T is a leader in digital identity in both the phone and Internet channels and will be an important contributor to OIXs ongoing work with the White House on the National Strategy for Trusted Identities in Cyberspace,” said Don Thibeau, president of OIX.

OIX has been approved as a trust framework provider by the United States Government to certify online identity management providers to U.S. federal standards for identity assurance.  For more about OIX and its role in the advancement of trusted on-line identity certification and standards, visit oixuk.org.

About Open Identity Exchange:
The Open Identity Exchange (OIX) is a neutral, technology agnostic, nonprofit provider of certification trust frameworks for online identity.  Its certification credentials can be used across multiple sites, jurisdictions and networks. OIX was founded by grants from the OpenID and Information Card Foundations and support from companies including Google, PayPal, AT&T, Equifax, VeriSign, Verizon, and CA Technologies. For more information, visit oixuk.org